A major component of blogging is building traffic. You work hard on your blog, you create great content and you want it to be seen. There are so many strategies out there for building traffic that it often makes my head spin. There is one strategy, however, that is actually a great deal of fun and pretty easy to do.
I like to call it “sharing your audience”. We put a lot of emphasis on sharing things with our audience (and we must do that), but sharing our audience with other bloggers can go a long way toward building traffic and finding new fans.
In order to do that, simply visit other blogs and give that blogger access to your audience by “liking” their posts, tweeting their links, stumbling their content and pinning their photos. Do this regularly and you’ll see some fun results…
- Your followers and fans will discover great new content—this has an effect on your credibility and influence in their eyes.
- The blogger you’re visiting will get new eyes on their content.
- You’ll gain a new friend and grow your audience as that blogger returns the favor by visiting and doing the same.
When you share your audience, everyone wins. The problem is we typically place all our energy on keeping our audiences to ourselves. Hoarding is never productive, but sharing always brings results. Imagine how the blogosphere would change if we lived by that rule.
There's a proverb that says if you want to make friends, you have to be friendly. I’m certain this simple concept has brought in a substantial portion of my traffic, friends, followers and fans. It’s counter-intuitive, but helping others reach their goals goes a long way toward helping you reach yours. Give it a try this week and see if you notice a difference.